CLIENTKinesthetica Coaching
SERVICESBrand identity, content strategy, website, presentation slides, educational materials and social media content
Not your average coaching brand
Kinesthetica Coaching is bold, unapologetic, and designed for those who don’t follow the crowd. I developed a brand that matched that energy and speaks directly to those ready to push their limits. With a sharp user experience and standout presentation design, Kinesthetica now has the tools to attract the right people—and repel the wrong ones.
Review and strategy
Amelia had plenty to say but her content needed refining. I stripped back the jargon, simplified complex terms, and cut out niche references to make her messaging clearer and more inclusive, all while keeping her personality and tone intact.
To bring it all together, I mapped out the site structure, then designed wireframes with logical, intuitive layouts that made navigating her work effortless. The goal was to tell Amelia’s story, showcase her mission, and make it easy for clients and peers to see exactly how they can work with her, whether through coaching, courses, or collaboration.
Amelia Saberwal, Founder of Kinesthetica coaching"Lauren has been my trusted advisor, my editor, my challenger, my cheerleader the whole way through. She is super talented and just 'got me'. She took the time to get to know me and my business, she gently guided me through the unknown territories of this work and we formed a great collaborative relationship; able to discuss, feedback with honestly and challenge each other to push the level higher. "
Logo concept
The balance between bold and refined was key for the logo design. Right-aligned typography brings a sense of confidence and defiance, while the fluid, flourishing ‘K’ adds a touch of femininity and movement, symbolising growth, transformation, and empowerment.
Colour
Amelia’s favourite animal? The peacock - bold, confident, and unapologetically free-spirited, just like her coaching style. So we took inspiration from it and let that energy run through the brand, with a rich, vibrant colour palette layered into dynamic gradients.
Website
I took a deep dive into Amelia’s previous website, refining the user experience and UI design to make everything clearer, sharper, and easier to navigate. Content got a refresh too - rewritten for inclusivity and accessibility without losing her voice. The site structure was reworked for a more intuitive flow, and every image was carefully chosen to align with the brand identity.
CLIENT’S PREVIOUS WEBSITECLIENT’S NEW WEBSITE
The details
I extended the brand assets across all digital touchpoints. This included designing a favicon, social media posts, infographics, and content for presentation slides and educational materials. I also created social media assets and styled the LinkedIn profile to maintain consistency and professionalism, ensuring Amelia and Kinesthetica Coaching look great wherever people find her.
