DOES YOUR BRAND FIT WHO YOU ARE?Made to Measure is a custom brand experience for service-based pros who’ve outgrown their old identity. We tailor your brand to who you are now, to get ready for your next-level clients.
A brand that fits
You’re a leader in your field - a seasoned consultant, a sought-after developer, a founder with a reputation. Your work speaks for itself, but does your brand do the same? If your visual identity feels more “good enough” than groundbreaking, it’s time for a change. Your brand should reflect the calibre of your expertise, command attention, and resonate with the right audience.
Great branding isn’t just about looking good. It’s about being seen, understood, and remembered. That means making sure your brand is engaging, accessible, and built to connect with the right people.
From recognised to respected
You’ve built a name for yourself through talent and results, but your brand hasn’t quite caught up. Between client work and growth, refining your visual identity keeps getting pushed down the list. The result is a brand that’s functional but forgettable - lacking the polish, presence, and precision that match your reputation.
High-calibre clients expect high-calibre brands. It’s time to work on yours, so you don’t just get noticed, you get chosen.
Sound familiar?
You’re missing out on leadership and visibility opportunities
You’re at a point where you should be getting featured on bigger platforms, speaking at events, or publishing thought leadership content, but your brand isn’t positioned well for it.
You need more consistency in your life
Your website, social media, and other brand assets feel disconnected or patched together because you’ve updated things in bits and pieces over time.
Nothing is as consistent or cohesive as it could be, so people don’t immediately get your value.
You’re amazing at what you do, but your brand isn’t doing you justice.
You’ve built a name for yourself, delivering results that speak volumes. But your branding isn’t carrying the same weight.
You know inclusion matters, but you have no idea where to start.
High-contrast palettes, web-safe fonts, accessibility - what does it all mean? You just want an expert to create something that actually works for everyone, so you can finally move forward with confidence.
Having a strong brand will help you…
01.
Get bigger opportunities
A strong brand positions you for high-value projects and clients who get what you do (and are willing to pay for it).
02.
Attract the right clients
Your brand should work for everyone, not just a select few. I’ll make sure it’s clear, compelling, and built with accessibility and inclusion baked in from the start, so the right people see it, connect with it, and take action.
03.
Own your space.
No more blending in. Your brand will finally match the level of work you do, making you unforgettable to the people who need you most.
A brand that’s made to measure
This 1:1 brand identity service is designed for established service providers stepping into their next chapter. Your work is recognised. Your reputation is built. Now, it’s time for a brand that fully embodies the level you’ve reached.
With Made to Measure, you get a timeless, high-end, brand identity that puts you exactly where you deserve to be: visible, respected, and unmissable.
WHAT ABOUT THE DELIVERABLES?What’s included
Research and Concepts
We start by getting clear on the essentials - who you are, what you do, and why it matters.
This phase is about context: your positioning, your audience, your goals. You’ll get a creative brief and visual direction that sets the tone for everything that follows. A solid foundation, built together.
Brand development
This is where your brand starts to take shape visually, strategically, and with intention.
You’ll receive a full identity system, including logo design, colour palette, and typography, all built to reflect your positioning and resonate with your audience.
We’ll also explore the visual details that make your brand feel uniquely yours: custom icons, illustrations, patterns, textures, and creative direction for photography or stock imagery.
Handover files and launch
Once everything’s approved, you’ll receive a full suite of final files, clearly organised, export-ready, and easy to use across platforms.
You’ll also get brand guidelines that outline how to apply your new identity consistently, whether you're briefing your team or updating your site.
And because launch always brings last-minute questions, you’ll have Slack support during your rollout, so you’re not left figuring it out alone.
Why Made to Measure?
We build a brand that’s powerful, strategic, and done in 8 weeks so you can start showing up with confidence asap.
No surface-level aesthetics. I create a brand that positions you as a leader, attracts aligned clients, and supports the conversations you’re leading in your space.
A brand that works for you and everyone you want to reach. Accessibility and inclusion aren’t afterthoughts here. I design your brand to be clear, welcoming, and built for impact.
Aled Maclean-Jones, Founder & CEO, Ashore“Lauren has a sharp design sense, delivers work quickly, and consistently brings fresh ideas that challenge our thinking and push things forward.
If you want someone who blends creativity with practicality and consistently delivers results that matter, Lauren’s the designer you want.”
FAQs
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I work with individuals, small businesses, and companies of all sizes across a wide range of industries. Whether you're a startup, an established business, or an somebody with a big idea, we can work together.
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This brand package is £4,000, including research and concepts, strategy, brand development and launch support.
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A branding project typically includes a range of elements to establish and enhance your brand identity. This can involve logo design, colour palettes, typography, and style guidelines. I also provide brand strategy development, which encompasses brand messaging, voice, and positioning to help you have a compelling brand presence. Each project is customised to meet your specific needs and goals.
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Yes! I work remotely and have successfully collaborated with clients across Europe and the Americas. No matter where you are located, I am equipped to deliver high-quality design services tailored to your needs.
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I could, but it's best we have a chat about it first. Together, we can discuss and consider alternative solutions that might work out better!
Why me?
You’re not here for a trendy logo or a rushed rebrand. You’re looking for someone who gets the bigger picture. Someone who can take what’s in your head and translate it into a brand that feels intentional and aligned with your business needs.
I bring a mix of creative direction, strategic thinking and a collaborative process. I ask the right questions. I listen closely. I’ll challenge you when it matters, and I’ll guide you through the decisions that shape how you show up.
I don’t have a fixed style. I design based on your goals, your audience, and what your business actually needs to grow.
This isn’t about reinventing everything. It’s about refining what’s already working and building a brand that fits where you are now, and where you’re headed next.
