Presentation slides for the Ashore brand 
CLIENT

Ashore - a booking platform for remote work stays.

SERVICES

Brand identity, illustration, website design, social media and printed goods.

CREDIT

Parent branding by Array

Introduction

Ashore helps remote workers find the perfect space to get things done, and now they’re making it even easier for businesses to do the same. We created a sub-brand that speaks directly to teams and decision-makers, positioning Ashore as the go-to solution for focused, productive work retreats. With a refined identity, a seamless website, and a user experience built for quick, no-fuss booking, Ashore’s new offering is set to help businesses get their best work done—without the office.

Brand assets for the Ashore sub brand, showing colours, logos, image style and mock ups
A man working on a laptop with the Ashore logo on it
mobile site design

Review and strategy

Ashore had a strong parent brand that was a hit with B2C audiences. But for B2B they needed something sharper. Something that dialled up authority and spoke straight to decision-makers. I designed a new logo set to clearly define their B2B offerings, fresh imagery, and a crisp grass green paired with sleek tech grey built to make businesses take notice.

Ashore Focus logo. The logo is written in the brand font and is white with 'Focus' highlighted in neon green.
A phone mock up showing property listings

Illustration

To take it further, I maxed out their illustration assets, expanding the visual language with new, on-brand graphics that kept everything cohesive while making a bigger statement.

Illustrations showing the Ashore experience 'escape, arrive, explore, create'
Ipad mock up showing the property listings page
Website sections showing the different packages you can choose from to book stays

The details

With the new branding in place and web pages good to go, we launched a B2B campaign with visuals on LinkedIn, co-working days encouraging small businesses and start ups to come and check out what Ashore have to offer, and all important sales decks to share with potential clients.

Social media posts for a pop up event at a coworking space in London
Flyers to promote 'Ashore Day Pass', the pop up event in London
Instagram story post with a woman on the phone. she looks like she's working as she has a laptop and ipad. The text says 'Focus, free of charge'.
Event details on the event booking website
Phone mock up with an instagram story with details about the event and photos of the space.
Aled smiling at the camera. He has wavy brown hair and is wearing a brown zip up jumper. 
Aled Maclean-Jones, CEO & Co-founder at Ashore

“Lauren has a sharp design sense, delivers work quickly, and consistently brings fresh ideas that challenge our thinking and push things forward.

If you want someone who blends creativity with practicality and consistently delivers results that matter, Lauren’s the designer you want.”