Ashore asked me to design new Home, About and legal pages using their existing branding and design system. With this toolkit in place I was able to add illustrations in their brand style and explore a number of layouts.
Recognising the need for a more targeted approach toward a B2B audience, Ashore came up with new offerings for businesses, which they felt needed it's own sub-branding and separate web pages. I approached this by creating a new colour palette that moved away from earthy tones and looked more typically corporate with greys and brighter greens.
The adjustments extended beyond colour, incorporating carefully curated imagery featuring professionals engaged in work. I introduced a suite of new illustrated icons that seamlessly integrated with the existing visual style, ensuring a cohesive and sophisticated sub-brand that resonates authentically with a corporate audience.
